Welcome to Firco

First and foremost, Firco can be pronounced as ‘Fair Co’, which expresses our company culture of taking care of our clients, brand and people.

Our logo, the owl, represents vision, as well as being a sign of wisdom. A discreet and protective animal, it is a powerful symbol for a group that spots potential and guides and nurtures its clients, brand and people.

Lastly, our motto, ‘Empower Your Money’, places you at the heart of our business, enabling us to create value in the widest sense. You remain in control of your money at all times. You never transfer any money to or through Firco. We empower and enable you to be in control of your finances, working as your partner to make your experience with us as rewarding as possible.

We review your all of your finances taking into consideration economic news, new market solutions, and changes to your personal status or objectives; and if necessary recommend adjustments.

Firco provides advice across a wide range of financial services. We are committed to putting clients at the heart of everything we do and to developing long-term relationships with them. This is achieved by ensuring that we understand the individual needs of each client, and to implementing tailored financial plans to address those needs.

At Firco you are our client for life, because our reputation is built on your financial success. Regular reviews of your financial goals and aspirations are essential to keep you on track to meet your responsibilities and fulfil your ambitions, which is why no element of your finances will be overlooked or left out in the cold, just because we didn’t structure it for you. We therefore remain dedicated to the provision of your comprehensive financial management service for life.

Expertise You Can Trust

With a proven track record of success, we have been recognised with numerous awards for excellence in financial services, including:

  • 🏆 2025 Winner – Acquisition International Worldwide Finance Awards 2025, Liverpool’s Best Financial Planning Consultants
  • 🏆 2025 Winner – Yorkshire Prestige Awards, Financial Advisory Firm of the Year
  • 🏆 2024 Winner – CEO Monthly Magazine – Most Influential CEO UK (Wealth Management)
  • 🏆 2024 Winner – Wealth & Asset Management Awards – Best Financial Planning Firm UK
  • 🏆 2024 Winner – Wealth & Asset Management Awards – Client Service Excellence Award
  • 🏆 2023/24 Winner – Central England Prestige – Service Excellence Award
  • 🏆 2023 Winner – SME News CEO of the Year Awards – Most Visionary Financial Services CEO UK
  • 🏆 2023 Winner – Global 100 – Savings & Investments Adviser of the Year UK
  • 🏆 2022/3 Winner – North England Prestige, Financial Consultancy Specialists of the Year
  • 🏆 2022/3 Winner – Central England Prestige, Mortgage Brokerage of the Year
  • 🏆 2022 Winner – Finance Monthly Global Award, Financial Planning UK
  • 🏆 2022 Winner – SME News Northern Enterprise Awards – Best Retirement Financial Services UK
  • 🏆 2022 Winner – Retirement Planning Awards – Most Trusted Retirement Planning Company – England
At Firco, we pride ourselves on the friendly and approachable nature of our advisers and staff, and on playing an integral part of the local community.

The team at Firco has over 20 years experience providing practical financial planning advice to people, families and businesses.

We provide you with impartial advice and services, delivered in plain English and tailored to your individual needs. We will never pressure-sell and we will ensure that the service we provide fully complies with the law. Above all, we will treat every client with respect and provide personal attention from your first enquiry.

We arrange bespoke solutions for our clients, providing a tailored one-to-one advisory service, delivered face-to-face or remotely, depending on what suits you.

Please click on ‘Become a Client, Enquire Now’ at the bottom of the page and complete the enquiry form and we will normally contact you within the same working day during business hours or if you would prefer us to contact you outside normal business hours then please advise and we will quite happily do so. Alternatively you can email us with details about your requirements to info@fircogroup.co.uk or call us on 0151 372 0388

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