The Foundations of Investing

With anything, the foundations are the critical. Investing is no different!

Quality
Choose assets that are expected to provide higher returns relative to their risks. Applying this to funds, quality fund managers should have a sound basis to their operations and growth. However this might take time to deliver.

Value
Quality and value do not always go hand in hand. Quality funds may have a high price that they offer a low value initially. The focus is the expectation that they will be around for a long time, not just a good time.

Diversity
Diversity acts like the scales in a portfolio, providing balance. It can provide a buffer against mistakes in assessing value because nobody gets it right all the time.

A well balanced portfolio should be designed to cope with occasional losses.

Time
This pillar applies to the other three, giving you the best chance of success.

Every market will suffer periodic downturns. The golden rule is don’t panic and get caught up in the fear and greed cycle.

The ensure your investment portfolio has solid foundations talk to us today.

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The above article is purely for information purposes and does not constitute advice.

Past performance should not be taken as a guide to future performance. The underlying value of investments, and the income from them, can go down as well as up, and you may not recover the full amount of your original investment.

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